I’ll be writing these Blogging FAQ posts every Friday. If you have a burning question about blogging, working with PRs, what a specific word or phrase means, or are just confused by something in the blog world, drop me an email at firstname.lastname@example.org.
When you’ve been blogging for a little while, you might have had an email hit your inbox with something along the lines of:
We love your blog and would be honoured to be featured on it. Would you be interested in hosting a guest post from us?
Or you might have one that’s a little more sneaky, like:
I’m a freelance writer trying to get my name out there. Would you be interested in a guest post from me? All it needs is a link back in it!
So what are these all about?
What is a guest post?
A guest post is a post on a blog that’s written by someone who is not the blog’s author. Back in the olden days of blogging, these posts might just be something written by a blogger’s friend or a fellow blogger when the blog author is away, too busy, or simply needing some additional content.
Nowadays a guest post often has a different motive. The first one is fellow bloggers – you might find bloggers in your niche looking to share their a guest post on your blog, or you might want to publish a guest post on someone else’s blog.
The other kind of guest post you might find is the commercial guest post. These are from companies who are looking to get a link back from your blog to their company by providing you with relevant content that has a link to their site. These type of guests posts will (normally!) have a budget attached to them and are classed as advertising.
Should I accept guest posts?
That’s entirely up to you!
Exchanging guest posts with fellow bloggers in your niche is a great way for both of you to increase your domain authority as well as sending relevant traffic and potentially a new audience back to your site.
Accepting commercial guest posts is another matter that you’ll need to think about. These can be a great option if you’re struggling with content and want more variation, and you might also earn a bit of additional income from accepting guest posts.
As a word of warning, if you’re accepting commercial guest posts, you’ll definitely want to check over the content before publishing to make sure that it’s well written, fits your niche and doesn’t include any dodgy backlinks that you wouldn’t want on your blog.
How much should I charge for guest posts?
Some blogs will accept even commercial guest posts for free, and that’s fine if you’re happy to do that. They’re providing you with content so that you don’t have to do it, and sometimes this content is of high quality that is of use to your readers. But most people will charge.
The cost of this will depend on a lot of factors, like pricing for sponsored posts does, for example: do you need to edit it? Do you need to provide imagery for it or is it included? Will it be shared on your social media? What is your domain authority?
As a guide, you’ll want to charge less than you would for a sponsored post since you’re not creating the content yourself so the time spent on writing, editing and photography isn’t needed. It is however still advertising and you’re giving a company access to your audience – something that you have spent time building. I’d say to charge around 50-75% of your usual sponsored post fee, the variation depending on whether social sharing, editing etc. is needed, which can be judged based on the company’s requirements.
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