How to set up Google Analytics on your blog

How to set up Google Analytics on your blog

One of the most important things when you start blogging is to get Google Analytics set up immediately. Even before you’ve started writing and publishing content on it, install Google Analytics. I can’t emphasise this enough!

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You might have a blog that has analytics already installed, such as Jetpack on WordPress or stats on Blogger, but these are often unreliable as they don’t filter our bots that can spam your blog. They can be useful for a quick overview or to look at more specific elements, but I’m always going to recommend Google Analytics over them any day.

Why do you need Google Analytics?

Ask yourself these two questions:

  • Do you want to know how well your blog is doing?
  • Do you want to work with brands?

If the answer is yes, then you need Google Analytics.

Keeping track of how well your blog is doing is key to its success. You can’t make changes to your strategy without knowing where these changes need to be made. You can’t know what your most popular posts are, what the posts that people aren’t reading are, where people are leaving your blog and why.

On top of that, it’s just really interesting! I love finding out where people have found a referral to my blog; whether social or direct traffic has led them to a specific post; where in the world and what age my readers are. There’s SO much information in Google Analytics that you can’t find out elsewhere.

Brands will also want to know about your stats and readership. These are how you win them over. They might need to know that you get X amount of views from people who are aged between Y and Z living in a specific place; they might want bloggers who have over a certain number of sessions each month; the list goes on.

Sometimes companies will ask for your stats, other times you might need to pitch them up front. Your stats from Google Analytics are how you prove that you’re worth a specific amount of money. A brand can’t figure out whether their investment in you will be worth it unless they know what your analytics say.

Another day I’ll focus in on what all the different words mean in Google Analytics, how to find your way around and what the most important parts of Google Analytics are for bloggers, but today we’ll keep it simple:

How to set up Google Analytics

There are a couple of different options for installing Google Analytics. First up, let’s do it the easy peasy way with WordPress:

1. Go to Google Analytics

Here you need to either log into your existing Google account or sign up for one.

2. Fill out the information

You’ll be asked to input your website information, then click Get Tracking ID. Copy this code.

3. Download the Google Analytics plugin

You can get this here then upload it by going to your blog dashboard: Plugins > Add New. You’ll be asked for your FTP password then you’ll need to click Activate.

4. Update the Google Analytics plugin settings

Do this by going to Plugins, then finding the right one from the list and click Settings. Here you can either connect your Google Analytics account automatically or you can enter your UA code.

And if you need to, or would prefer to, do it manually:

1. Go to Google Analytics

Here you need to either log into your existing Google account or sign up for one.

2. Fill out the information

You’ll be asked to input your website information, then click Get Tracking ID. Copy this code.

WordPress users ONLY

  • On your blog’s WordPress Dashboard, go to Appearance > Editor. This will take you to your theme.
  • Here go to your Theme Header (header.php) down the side.
  • Paste your Tracking ID code into the box above the </head> tag then Update file.

Blogger users ONLY

  • On your Blogger dashboard, go to Settings > Other.
  • Here, enter your full web property and the UA code.

And you’re good to go!

Come back another day for tips on what stats you can find in Google Analytics that are useful for bloggers and how to use it.

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How to set up Google Analytics on your blog

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