It’s the secret in blogging that no one wants to divulge but everyone wants to know the answer to: how do you build a following on social media?
Of course, there’s the obvious that we’re not going to recommend: buying followers. Not only is it unethical, it’s just no fun! Who wants a load of faceless followers who don’t actually care about what you’re saying? On top of that, they’re mostly going to be bots, not even faceless human followers. It might make you look good in the short term, but it’ll be obvious to all the serious digital marketers as well as other influencers by the sudden leap in your follower numbers what you’ve done, so it’s a big no-no from me.
Then there’s the other thing I wouldn’t recommend: follow for follow. Don’t just follow random people then unfollow later on – no one likes that!
What you what to do is to build an engaged following on your social media, and here’s why:
Why you should build an engaged following on social media
There are a couple of reasons you might want to get a higher following on social media:
- You want to engage with people in your niche so that you have likeminded people to bounce ideas off and to read your content.
- You want to be able to earn a higher income from blogging and social media, and you need more followers in order to do so.
For both of these reasons, you’re not just going to want a higher following, you’re going to want an engaged following. What’s the point of having a bunch of followers if not a single one of them cares about what you’re saying?
Companies want to work with influencers, and if no one’s listening to what you’re saying, you’re not an influencer.
A high number doesn’t make you an influencer; the amount of people engaging with your content and being influenced by it does.
If you want to interact with other people online, you want them engaged; if you want people to take note of what you’re saying so that companies will pay you to write about their services or products, they need to be engaged; if you want people to buy an affiliate product you’re promoting, you need them to care about you and what you’re telling them.
How do you build an engaged following on social media?
There’s no point in trying to be something you’re not on social media as people will see straight through it. On top of that, it’s exhausting!
Talk about things you’re truly passionate about and share things that you’re really interested in. There are always going to be people on the internet interested in the same things as you, you just need to reach them. You do this by being authentic about those things.
But you need to get noticed by these people first, and the way to do this is to network and to interact.
Seek out the big influencers in your niche, the ones that people engage with and talk to them. Then talk to the people they engage with about the things you’re interested in. If you’re blogging about fashion, find the big fashion influencers and the people who talk to them.
Always stay genuine in these interactions – don’t talk just for the sake of it or inject your conversations with self-promotion. If there’s the opportunity to do so, offer up advice you have on your blog, but don’t spam it. Be interested in what these people are saying and interest them back – you’ll create a network of likeminded people.
Social media is constantly on the move – your Twitter post or Instagram photo will have disappeared off someone’s feed in seconds. It might seem like you need to be online constantly to keep in front of people’s eyes, but there are ways to ensure that you’re still being seen while not spending every hour on your phone. The best one is social media scheduling tools.
The 5 best social media scheduling tools (coming soon!)
Your followers want to be able to rely on you to find inspiration or guidance frequently, so make sure you’re keeping up to date with this.
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