So plans for this blog have somewhat failed over the past couple of weeks! I had titles and half-written drafts for posts every day of the week (as I have for the next few months!) but unfortunately I caught the dreaded flu and was completely out of action for near enough 2 full weeks. There were a few days where I barely even got out of bed, let alone even thought about writing!
Nevertheless, today’s post is all about earning passive income online. Because these are the times when you really do need your blog and online side hustles to be working for you – the times when you can’t be on it every minute of every day. The times when you’re away on a much-needed holiday and want a break but can’t afford to miss out on income during those weeks. Or simply to keep your income ticking over while you’re ill.
I’m concerned that my income for January isn’t going to be quite what I hoped and had as my goal, but I was still pleased to see that even though I took close to 2 weeks off the internet and off blogging, I’d still managed to earn a small amount of extra income. And here’s how I did it:
I have affiliate links on all of my blogs in places where they’re relevant. There are links to fashion products that I’m wearing in outfit photos; there are recommendations of services I’ve used in guide style posts; there are things I want to buy in the future in wishlists.
Affiliate marketing is one of the most lucrative ways for bloggers to make money because they’re so easy. You simply gain an engaged following (find out how here!), promote your content well, and pop your affiliate links into relevant content. Once you’ve got the hang of it, you can sit back and relax, watching the income roll in. Of course, the more effort you put into it, the more you’ll see coming out of it, but allowing it to keep ticking over can still bring in a healthy income.
If you’re interested in finding out more about how affiliate income can work for you (and how one blogger earns over $50,000 per month from it!), take a look at this post.
Optimised SEO on old posts
Having affiliate links in your posts is one thing, but getting them clicked on is another matter. To get people purchasing through your links, you need people to see the content. Aside from building an engaged following on social media, the best way to get eyes on your content is through SEO. In fact, this can be a huge traffic builder.
To keep passive income rolling in while you don’t do anything, you need to ensure your already published posts are SEO optimised. This means making sure that the site is ranking correctly, uses the correct keywords, has relevant backlinks and more. If you’re struggling to do this yourself, getting a citation audit & cleanup service can help. Having a healthy site will keep the visitors rolling in to old posts without you having to do a thing.
When you have an engaged following on social media, it’s important to keep them that way. Whether you’re planning on taking a digital detox and having a break or if there’s an emergency that means you’re away from the internet unexpectedly, the way to combat this is to make sure you have posts scheduled. Ideally you want to be interacting with responses on these, but if worst comes to worst, you’ve still got content going out in front of your audience’s eyes regularly. And if it’s good, relevant content, your readers will click through on affiliates and ads, meaning that the passive income continues to roll in for you.
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